eye square GmbH

Fact sheet

Company Profile

EYE SQUARE is a leading global market research organisation in the field of User & Brand Research. We use and develop innovative psychological methods, which are primarily designed to help our clients understand the Implicit. That is, we explore what you cannot ask someone directly, to do this we use neuro-psychological methods such as Eye Tracking, Galvanic Skin Response and EEG.

Our clients include leading international companies from the world of consumer electronics, IT, finance, automotive design and eCommerce. We help them develop innovative products or websites which are user friendly and ensure that they align their communication to their intended audience. We offer our services in three areas: User Experience, Ad Effectiveness and Shopper Research.

Media

Additional Services

Implicit Methods

• Eye Tracking with analysis of aggregated data
• Attention Tracking
• Galvanic Skin Response
• EEG
• User Tracking
• Behavioural Monitoring (video recording)
• Measurement of reaction time with i² BRANDREACT
• Diary Studies
• In-depth Interviews

Explicit Methods

• Interviews
• Focus Groups
• System Acceptance Ratings
• Thinking Aloud (synchronic/retrospective)

Creative Methods

• Card Sorting (online/offline)
• Mind Mapping
• Creativity Workshop with Paper Prototyping